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Praise for Marc Rudov

 
“I thoroughly enjoyed and benefited from Marc Rudov’s Be Unique or Be Ignored. Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses.”

Peter Redford
CEO
iLook.tv
San Jose, CA

 

“Marc Rudov’s book is a refreshing standout from the blur of marketing hype that passes for learning in this field. Boiled down to its essence, his book exhorts marketers to explain their brands in terms customers can: (1) understand and (2) get excited about. Easier said than done, as evidenced by website after website mired in almost incomprehensible technical jargon. Marc’s rework of the HP website is itself worth the price of the book. I found myself thinking, “Oh, that’s what HP is trying to say,” after reading Marc’s rewrite! Admittedly, Marc has some pet peeves that readers may or may not agree with, but they’re instructive nonetheless. The main message — timeless and timely — is well worth it.”

Hobart Mck. Birmingham
Cofounder & Managing Director
The Perreault Birmingham Group LLC
Palo Alto, CA

 

“Marc Rudov’s Be Unique or Be Ignored is a wakeup call to CEOs who either dismiss the value of branding or delegate its execution to committees. Marc takes a sledgehammer to the conventional branding approach practiced by so many organizations. His no-nonsense, practical, must-read book helps the CEO, whether from a Fortune 100 or startup, understand why branding is so critical and so misunderstood — and how to make it the #1 priority.”

John Racioppi
President & CEO
ECDS, LLC
Scotts Valley, CA

 

“Marc’s book is a great reminder that everything we do touches our brand. Every point of contact in our company has the opportunity to earn the “GutShare” of our clients and employees alike. Thanks for defining and articulating this, Marc!”

Alex Potts
President & CEO
Loring Ward Group Inc.
San Jose, CA

 

“I work with a number of clients across the global spectrum, from startups to Fortune 100s. After reading Be Unique or Be Ignored, I have completely changed the way I assess companies and their abilities to achieve sales growth. Marc Rudov’s book is a must-read for any CEO who relies on net new incremental revenue for success.”

Larry Lopez
Partner
Australian Venture Consultants
Perth, Australia

 

Be Unique or Be Ignored: The CEO’s Guide to Branding by Marc Rudov is the best book on branding in years and a must-read for every person interested in his or her company’s success. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. If you read just one book on marketing or branding this year, this is the book.”

James C. Chapman
Securities Attorney and Partner
Bingham McCutchen, LLP
Palo Alto, CA

 

“Marc Rudov’s Be Unique or Be Ignored is a must-read for the entire C-suite and for anyone in a position of leadership. Rudov debunks an array of common misconceptions about branding and gets to the essence of why brands are of paramount importance to corporate success. I highly recommend this book.”

Michael J. Burwick
VP & General Counsel
PNI Capital Partners
Boston, MA

 

“Marc’s book is very good. I really enjoyed it. It’s prescriptive (no handwaving) and, to my pleasant surprise, changed my mind about branding and its role. Without question, Marc makes me think differently about branding.”

Alex Osadzinski
Operating Partner
IDEA Fund Partners
Durham, NC

 

“There are so many books on branding. I found Marc’s book to be unique and the best I have read on the subject. It’s a must-read for any CEO looking to cut through the clutter.”

Chris Faulkner
CEO
Breitling Energy Corporation
Dallas, TX

 

“Marc takes the idea of branding and turns it into a brilliant and creative exercise. This book is nothing short of a powerful tool for anyone trying to create a brand.”

Michael Parrotte
CEO
AGV Sports Group
Buckeystown, MD

 

“I could go on and on with you!”

Gerri Willis
Host
The Willis Report
Fox Business Network
New York, NY

 

“Marc Rudov is the man!”

Brian Sussman
Host
KSFO Morning Show with Brian Sussman
San Francisco, CA

 

“To succeed in today’s media-saturated marketplaces, individuals, products, and companies must stand out as unique brands — and Marc Rudov can cut through the clutter to build them.”

Hal Vogel
CEO, Vogel Capital Management
Former Senior Entertainment Analyst, Merrill Lynch
Author, Entertainment Industry Economics: A Guide for Financial Analysis

 

“Marc’s branding method has captured my imagination. His get-to-the-point, focused approach to establishing brand awareness delivers a path that lowers costs and increases profit margins. Meaningful relationships start with a rifle approach, and Marc’s method hits the mark!”

Roger Maggio
Chairman & CEO
Social Media Holdings
River Edge, NJ

 

“Marc Rudov’s ability to wade through business complexity and get people’s attention with simple messaging is indeed rare. Using this skill, he helped us identify and articulate our unique brand.”

Kelly A. Williamson
CEO
CritterPix, Inc.
San Anselmo, CA

 

 

Be Unique or Be Ignored™

 

 
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