Praise for Marc Rudov

Be Unique or Be Ignored: The CEO’s Guide to Branding by Marc Rudov is the best book on branding in years and a must-read for every person interested in his or her company’s success. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. If you read just one book on marketing or branding this year, this is the book.”

James C. Chapman
Securities Attorney and Partner
Bingham McCutchen, LLP
Palo Alto, CA


“Marc Rudov’s Be Unique or Be Ignored is a must-read for the entire C-suite and for anyone in a position of leadership. Rudov debunks an array of common misconceptions about branding and gets to the essence of why brands are of paramount importance to corporate success. I highly recommend this book.”

Michael J. Burwick
Securities Attorney
Day Pitney, LLP
Boston, MA


“Marc’s book is very good. I really enjoyed it. It’s prescriptive (no handwaving) and, to my pleasant surprise, changed my mind about branding and its role. Without question, Marc makes me think differently about branding.”

Alex Osadzinski
Operating Partner
IDEA Fund Partners
Durham, NC


“There are so many books on branding. I found Marc’s book to be unique and the best I have read on the subject. It’s a must-read for any CEO looking to cut through the clutter.”

Chris Faulkner
Breitling Energy Corporation
Dallas, TX


“Marc takes the idea of branding and turns it into a brilliant and creative exercise. This book is nothing short of a powerful tool for anyone trying to create a brand.”

Michael Parrotte
AGV Sports Group
Buckeystown, MD


“I could go on and on with you!”

Gerri Willis
The Willis Report
Fox Business Network
New York, NY


“Marc Rudov is the man!”

Brian Sussman
KSFO Morning Show with Brian Sussman & Melanie Morgan
San Francisco, CA


“To succeed in today’s media-saturated marketplaces, individuals, products, and companies must stand out as unique brands — and Marc Rudov can cut through the clutter to build them.”

Hal Vogel
CEO, Vogel Capital Management
Former Senior Entertainment Analyst, Merrill Lynch
Author, Entertainment Industry Economics: A Guide for Financial Analysis


“Marc’s branding method has captured my imagination. His get-to-the-point, focused approach to establishing brand awareness delivers a path that lowers costs and increases profit margins. Meaningful relationships start with a rifle approach, and Marc’s method hits the mark!”

Roger Maggio
Chairman & CEO
Social Media Holdings
River Edge, NJ


“Marc Rudov’s ability to wade through business complexity and get people’s attention with simple messaging is indeed rare. Using this skill, he helped us identify and articulate our unique brand.”

Kelly A. Williamson
CritterPix, Inc.
San Anselmo, CA



Be Unique or Be Ignored™


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