Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of two books: Brand Is Destiny: The Ultimate Bottom Line and Be Unique or Be Ignored: The CEO’s Guide to Branding.
He converts complexity to compelling clarity.
Rudov is a unique, creative, analytical, perceptive, insightful, agile communicator — with numerous media mentions and 200+ radio & TV appearances under his belt. He’s written 140+ branding articles.
Wordsmith extraordinaire. Able to convert complexity to clarity — quickly, engagingly, clearly, and memorably — cutting your costs of sales, capital, and media.
Has spoken to CEOs and investors at groups such as FSXinterlinked (keynote), Startup Monthly, Association for Corporate Growth (Silicon Valley), Band of Angels, the Executive Advisory Forum, and the Eitanim group of the Israeli American Council (IAC).
Experience in technology, healthcare, and consumer domains, with experience in marketing, branding, sales, engineering, management consulting, and capital-raising.
Champion of customer-centric messaging. Never a jargon junkie or a technology/industry cheerleader. Eschews the rainbow-and-unicorn worldview.
Deft balance of left-brain and right-brain thinking. Expert in human behavior. Inventor of GutShare™, which obsoletes mindshare. Globally known media personality.
Praise for Marc Rudov
“Marc Rudov’s insightful book on branding proves to CEOs that they can think, operate, and communicate differently than the competition, and win — BIG!!”
Boca Raton, FL
“If you want help getting your company noticed in today’s noisy world, this book is for you. Marc Rudov covers all the bases on the benefits of branding and proper execution. I highly recommend Be Unique or Be Ignored to every CEO, senior executive, and entrepreneur.”
“I thoroughly enjoyed and benefited from Marc Rudov’s Be Unique or Be Ignored. Marc has a gift for clarity, conciseness, punch, and wit. I’ve built and funded many companies; had I met him and his book 35 years ago, I would have saved myself many misses.”
San Jose, CA
“Marc Rudov’s book is a refreshing standout from the blur of marketing hype that passes for learning in this field. Boiled down to its essence, his book exhorts marketers to explain their brands in terms customers can: (1) understand and (2) get excited about. Easier said than done, as evidenced by website after website mired in almost incomprehensible technical jargon. Marc’s rework of the HP website is itself worth the price of the book. I found myself thinking, “Oh, that’s what HP is trying to say,” after reading Marc’s rewrite! Admittedly, Marc has some pet peeves that readers may or may not agree with, but they’re instructive nonetheless. The main message — timeless and timely — is well worth it.”
Hobart Mck. Birmingham
Cofounder & Managing Director
The Perreault Birmingham Group LLC
Palo Alto, CA
“Marc Rudov’s Be Unique or Be Ignored is a wakeup call to CEOs who either dismiss the value of branding or delegate its execution to committees. Marc takes a sledgehammer to the conventional branding approach practiced by so many organizations. His no-nonsense, practical, must-read book helps the CEO, whether from a Fortune 100 or startup, understand why branding is so critical and so misunderstood — and how to make it the #1 priority.”
President & CEO
Scotts Valley, CA
“Marc’s book is a great reminder that everything we do touches our brand. Every point of contact in the company has the opportunity to earn the “GutShare” of our clients and employees alike. Thanks for defining and articulating this, Marc!”
President & CEO
Loring Ward Group Inc.
San Jose, CA
“I work with a number of clients across the global spectrum, from startups to Fortune 100s. After reading Be Unique or Be Ignored, I have completely changed the way I assess companies and their abilities to achieve sales growth. Marc Rudov’s book is a must-read for any CEO who relies on net new incremental revenue for success.”
Australian Venture Consultants
“Be Unique or Be Ignored: The CEO’s Guide to Branding by Marc Rudov is the best book on branding in years and a must-read for every person interested in his or her company’s success. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. If you read just one book on marketing or branding this year, this is the book.”
James C. Chapman
Securities Attorney and Partner
Morgan Lewis & Bockius, LLP
Palo Alto, CA
“Marc Rudov’s Be Unique or Be Ignored is a must-read for the entire C-suite and for anyone in a position of leadership. Rudov debunks an array of common misconceptions about branding and gets to the essence of why brands are of paramount importance to corporate success. I highly recommend this book.”
Michael J. Burwick
Corporate, Securities & Taxation Attorney
Hunter Business Law
“Marc’s book is very good. I really enjoyed it. It’s prescriptive (no handwaving) and, to my pleasant surprise, changed my mind about branding and its role. Without question, Marc makes me think differently about branding.”
IDEA Fund Partners
“There are so many books on branding. I found Marc’s book to be unique and the best I have read on the subject. It’s a must-read for any CEO looking to cut through the clutter.”
Breitling Energy Corporation
“Marc takes the idea of branding and turns it into a brilliant and creative exercise. This book is nothing short of a powerful tool for anyone trying to create a brand.”
AGV Sports Group
“I could go on and on with you!”
The Willis Report
Fox Business Network
New York, NY
“Marc Rudov is the man!”
KSFO Morning Show with Brian Sussman
San Francisco, CA
“To succeed in today’s media-saturated marketplaces, individuals, products, and companies must stand out as unique brands — and Marc Rudov can cut through the clutter to build them.”
CEO, Vogel Capital Management
Former Senior Entertainment Analyst, Merrill Lynch
Author, Entertainment Industry Economics: A Guide for Financial Analysis
“Marc Rudov’s ability to wade through business complexity and get people’s attention with simple messaging is indeed rare. Using this skill, he helped us identify and articulate our unique brand.”
Kelly A. Williamson
San Anselmo, CA
Joined in October 2000 as VP of marketing & business development. Producer of an XML/SOAP/UDDI/J2EE-based provisioning platform for Web applications and services, focused on financial-services industry. Received $3.3M in A-round funding from the AtIndia fund of H&Q Asia Pacific.
Joined in 1999 as VP of marketing & business development, thereby securing its A-round financing ($4M). ecFood is a leading provider of Internet-based procurement solutions to the industrial sector of the global food industry. Major customers were Pillsbury, Multifoods, JR Simplot, Basic American Foods, and Furman Foods — contributing to a total $1B gross-revenue pipeline.
Joined in early 1999 as VP of marketing. San Francisco-based startup maker of integrated Webmail/calendar software.
Joined as VP of worldwide enterprise marketing in 1998.
Nubium Technology Group
Founding VP of marketing & business development in 1996. Boston-based startup systems integrator specializing in B2B Internet commerce.
Prior to Nubium Technology Group, Mr. Rudov worked in sales, marketing, and engineering capacities with vendors of enterprise computing, Internet, semiconductor, and voice/data-networking technologies.
BSEE: University of Pittsburgh, School of Engineering (1976)
MBA: Boston University, Graduate School of Management (1984)