About Marc

About Marc Rudov

Services | Clients | Media | Contact

 

 

EXPERTISE: Branding they’ll react to, remember, repeat!

 
Unique, creative, analytical, perceptive, insightful, agile communicator — with numerous media mentions and 200+ radio/TV appearances under his belt.

Wordsmith extraordinaire. Able to distill complexity into simplicity — quickly, engagingly, clearly, and memorably — cutting your costs of sales, capital, and media.

Background in technology and consumer domains, with experience in marketing, branding, sales, engineering, management consulting, and capital-raising.

Audience-focused: neither a jargon junkie nor a technology/industry cheerleader.

Deft balance of left-brain and right-brain thinking. Expert in human behavior. Inventor of GutShare™, which supersedes mindshare. Globally known media personality.
 

  • Service: Help CEOs hit their sales, capital, and media targets while cutting their respective costs
  • Industries: Entertainment, radio, TV, technology, finance, interior design, food, art, publishing
  • Markets: Industrial, commercial, consumer

 

 

Praise for Marc Rudov

 
“To succeed in today’s media-saturated marketplaces, individuals, products, and companies must stand out as unique brands — and Marc Rudov can cut through the clutter to build them.”

Hal Vogel
CEO, Vogel Capital Management
Former Senior Entertainment Analyst, Merrill Lynch
Author, Entertainment Industry Economics: A Guide for Financial Analysis

 

“Marc’s branding method has captured my imagination. His get-to-the-point, focused approach to establishing brand awareness delivers a path that lowers costs and increases profit margins. Meaningful relationships start with a rifle approach, and Marc’s method hits the mark!”

Roger Maggio
Chairman & CEO
Social Media Holdings
River Edge, NJ

 

“Marc Rudov’s ability to wade through business complexity and get people’s attention with simple messaging is indeed rare. Using this skill, he helped us identify and articulate our unique brand.”

Kelly A. Williamson
CEO
CritterPix, Inc.
San Anselmo, CA

 

“Marc Rudov has the ability to cut to the heart of the matter — his no-nonsense approach to branding exposes the essence of any offering. When you’re fed up with the fluff, hire Marc!”

Roger Sanford
Former CEO
P3M (digital ad agency)

 

 
 

PREVIOUS CORPORATE EXPERIENCE

Techsar, Inc.
Joined in October 2000 as VP of marketing & business development. Producer of an XML/SOAP/UDDI/J2EE-based provisioning platform for Web applications and services, focused on financial-services industry. Received $3.3M in A-round funding from the AtIndia fund of H&Q Asia Pacific.

  • Managed all outbound and inbound marketing, and all business-development/alliance activities.
  • Designed a $2.5M budget, projected to grow to $9.5M (at a headcount of 14) over four years, to take Techsar to industry prominence.
  • Created marketing strategy and positioning, did East Coast analyst tour, and launched product and company at Enterprise Architectures Conference in Boston.
  • Called at the highest levels in large enterprises and created a prospect list including AIG, Bank of America, Charles Schwab, CSFB, GE, IRS, and JPMorganChase. Established relationships with future alliance partners Accenture, Hitachi Innovative Solutions, and NerveWire-all during a severe economic drought.
  • Made investor presentations to: August Capital, Azure Capital, Bessemer Ventures, Draper Fisher, eVentures (Softbank), Fremont Ventures, Granite Ventures, Kleiner Perkins, Lightspeed Ventures, Matrix Partners, Mayfield Ventures, Mohr Davidow, Redpoint Ventures, Robertson Stephens, Sofinnova Ventures, Thomas Weisel Partners, and Viventures (division of Vivendi).

ecFood
Joined in 1999 as VP of marketing & business development, thereby securing its A-round financing ($4M). ecFood is a leading provider of Internet-based procurement solutions to the industrial sector of the global food industry. Major customers were Pillsbury, Multifoods, JR Simplot, Basic American Foods, and Furman Foods — contributing to a total $1B gross-revenue pipeline.

  • Managed $2M marketing/busdev budget, small staff, PR firm, and ad agency
  • Management presentations to journalists, financial and trade analysts, and systems integrators in eight cities (NYC, Boston, Chicago, San Francisco, London, Paris, Brussels, and Amsterdam) with alliance partner, SCT Corporation, maker of SCM/ERP software for the process industries
  • Presented to one of Andersen Consulting’s Dutch clients for eCommerce initiation
  • Generated over 20 million media impressions in fewer than six months: Dow Jones, Financial Times of London, Brussels Financial Times, Le Monde (Paris), Bloomberg Financial News, WallStreetReporter.com, plus food-industry trade journals
  • Forbes Magazine’s “Best of the Web” in B2B dot-coms
  • AMR Research’s Top-20 B2B dot-coms
  • Invited to be a panelist at AMR Research’s Food Summit (to an audience of top food-industry executives), covering supply-chain and eCommerce topics
  • Alliances with SCT, Silliker Labs, OK Labs, Nistevo, Syncra Systems, BidPath, IBM
  • So successfully positioned ecFood.com as the leading independent procurement solution to the food industry, that an industry-backed consortium of 49 companies (including Kraft, Heinz, General Mills, Pillsbury, Nestle, etc.), armed with $250 million in funding, entered the business as a direct competitor. This consortium, called Transora, literally stole ecFood.com’s strategy but ultimately failed. Eventually, ecFood became profitable.

Mobility.Net
Joined in early 1999 as VP of marketing. San Francisco-based startup maker of integrated Webmail/calendar software.

  • Positioned company for growth and an IPO
  • Helped company become acquired by Santa Barbara-based Software.com (NASDAQ: SWCM), the worldwide leader in ISP-based messaging software. SWCM went public two months after acquiring Mobility.net, in June 1999, and subsequently merged with Phone.com, in November 2000, to form Openwave (NASDAQ: OPWV).

Inprise/Borland
Joined as VP of worldwide enterprise marketing in 1998.

  • With a staff of eight, managed the alliances and repositioned this $200M+ company (NASDAQ: BORL), on a worldwide basis (33 countries), from one that was marketing to software developers to one that could sell enterprise-infrastructure solutions to CIOs
  • Spearheaded the product marketing and launch — in London, Paris, Milan, Frankfurt, and Munich — of the flagship Inprise Application Server, which became the core of all enterprise-level revenues and garnered $3M in first-year revenues.

Nubium Technology Group
Founding VP of marketing & business development in 1996. Boston-based startup systems integrator specializing in B2B Internet commerce.

  • Established company as an industry thought-leader, a firm whose business model many competitors copied, thereby pitting it frequently against the “Big-5″ systems integrators
  • Created Internet CommerceLive demo, partnering with Microsoft, IBM, Remedy, and Trilogy
  • Helped garner major contract with SND Electronics to integrate semiconductor-brokering operations via the Internet
  • Company was sold to Lucent NetCare.

Prior to Nubium Technology Group, Mr. Rudov worked in sales, marketing, and engineering capacities with vendors of enterprise computing, Internet, semiconductor, and voice/data-networking technologies.
 

EDUCATION

BSEE: University of Pittsburgh, School of Engineering (1976)
MBA: Boston University, Graduate School of Management (1984)