Relevance

Are You Relevant?


According to Merriam-Webster’s Dictionary of Law, relevance is having significant and demonstrable bearing on facts or issues. In business parlance, relevance is a “perception” measurement of the culmination of a company’s strategies, activities, communications, and achievements.

Relevance is a byproduct of a strong brand. Those with weak brands are ignored and deemed irrelevant.

Relevant companies influence the kinds of products and services offered in the marketplace — and how and whether buyers purchase them.

You know if your company is relevant — has a strong brand — when you speak at a conference and get standing-room-only attendance. You also know if it is irrelevant. You just know. Is your company relevant?

Your company is relevant if it:

  1. Consistently sets the trends and gets mobbed for media interviews
  2. Produces financial results that attract and keep investors
  3. Sees future customers, partners, and employees breaking down its doors to get in.

Google/YouTube is relevant. Pixar/Disney is relevant. Apple is relevant.

If your company has lost or is losing its relevance, engage me to bring it back. Even a single-day branding clinic will help. You can benefit from my solid experience and expertise, when you most need it.

CLICK HERE to contact me.

Using my extensive background in marketing, sales, business development, and capital-raising — in startups and large enterprises of the technology, publishing, and entertainment industries — I can help make your company relevant and keep it relevant in the following ways:

Traction

  1. Develop and execute marketing plans
  2. Enhance/retool business plan
  3. Align product/service benefits with customer needs
  4. Create and refine positioning/messaging
  5. Use advanced media techniques like podcasting to boost awareness, identity, and reach

Partnering

  1. Design and execute channel strategy & channel development (Note: I have a channel network in Europe)
  2. Outsource channel management for technology products and components: Austria, Benelux, Czech Republic, France, Germany, Poland, Portugal, Russia, Scandanavia, Slovakia, Spain, and Switzerland
  3. Pull revenue through business partners and from customers
  4. Recruit and negotiate contracts with revenue-producing business partners

Capital

  • Position your company in preparation to face potential investors
  • Assist with capital-raising and M&A activities
  • Perform due-diligence for enterprises and venture-capital firms
  • Join your boards of directors and advisors