Articles

Marc Rudov’s Articles

Podcasts | Radio | Speaking

 

048 stay tuned 047 “Control Your Social Media”
046 “Branding Is Extinct in Silicon Valley” 045 “Nissan’s Datsun Disconnect”
044 “Grasping IBM’s Smarter Planet” 043 “When to Tune Your Brand”
042 “JCPenney’s Fair/Square Branding” 041 “iBranding = iBlending = iBoring”
040 “Communication Begins at Home” 039 “Are You a Jargon Junkie?”
038 “Bad Brands Bounce Sales” 037 “How Committees Ruin Branding”
036 “Apple’s Branding Blunder: iCloud” 035 “The End of Self”
034 “Bad News for Katie Couric” 033 “Microsoft Clouds Its Brand in the Cloud”
032 “Social Security: Successful Failure” 031 “Why Am I Listening to You?”
030 “Your Brand Is Your Barcode” 029 “Chief of Marketing Mulligans”
028 “Message vs. Megaphone” 027 “Motorola’s Blur & Brand Priority”
026 “Branding vs. Blending” 025 “NBC’s Brand: Clear as Mud”
024 “RadioShack in the Shack” 023 “Branding Microsoft”
022 “Branding a Behemoth” 021 “Never Rest on Your Brand’s Laurels”
020 “Brand Always Pulls the Revenue Cart” 019 “Treat Each Brand Like a Trademark”
018 “Cerebral Selling Doesn’t Sell” 017 “How Selling Kills Sales”
016 “Use Mirrors to Attract Customers” 015 “Cloud Computing: Branding Fog”
014 “No Buzz, No Brand” 013 “What Is GEICO Selling?”
012 “Do They Understand Your Brand?” 011 “The Downside of Positive Cashflow”
010 “Passing the Recession Test” 009 “Ignoring Customers 101: The Return of Hydrox”
008 “What Drives YOUR Business?” 007 “Social Networking: A Good Investment?”
006 “Advertising Is Not Entertainment” 005 “GutShare vs. Mindshare”
004 “Your Product Is Not a Market” 003 “What If Your Salesforce Quits Tomorrow?”
002 “Why White Noise Is Your Enemy” 001 “Web 2.0: The Latest Tech Boondoggle”