Be Unique or Be Ignored
The CEO’s Guide to Branding
(otherwise, keep scrolling down)
If you’re like most CEOs, you believe your company is unique — because it sells the “coolest” or most-patented product in the universe, and explains it to the world with hip industry jargon.
Newsflash: you’re not unique. Take an honest look at your homepage: it looks and sounds just like those of your many competitors. White noise. Generic jargon. Cloudy. Not good!
You probably believe that social media can offset a weak brand, too. Nope.
What’s the result of such big branding miscalculations? Customers, analysts, investors, and reporters will overlook, or ignore, your firm — because they don’t “get it” in 15 seconds.
Invest in Be Unique or Be Ignored: The CEO’s Guide to Branding. Now.
What You, the CEO, Will Learn From My Book
|SPECIAL NOTE: You can “lend” this book to your VP of marketing, but I wrote it specifically for you: the CEO, the brander-in-chief. Just as you must understand Sarbanes-Oxley (accounting), Six Sigma (manufacturing), and Obamacare (HR, accounting, survival), you must understand branding — otherwise, you’ll make suboptimal, perhaps detrimental, decisions.|
According to the Wall Street Journal, Steve Ballmer, Microsoft’s ex-CEO, asked Alan Mulally, ex-CEO of Ford, how he had turned around the world’s #6 auto manufacturer. Mulally’s answer: teamwork and simplifying the Ford brand.
Without simplicity, unique is impossible: your costs of sales, capital, and media will continue to rise. By heeding the principles in Be Unique or Be Ignored: The CEO’s Guide to Branding, you will simplify your brand. Order your copies now.
PRAISE FOR MARC RUDOV
– John Racioppi, President & CEO of ECDS, LLC
Marc’s book is a great reminder that everything we do touches our brand. Every point of contact in the company has the opportunity to earn the “GutShare” of our clients and employees alike. Thanks for defining and articulating this, Marc!
– Alex Potts, President & CEO of Loring Ward Group Inc.
I work with a number of clients across the global spectrum, from startups to Fortune 100s. After reading Be Unique or Be Ignored, I have completely changed the way I assess companies and their abilities to achieve sales growth. Marc Rudov’s book is a must-read for any CEO who relies on net new incremental revenue for success.
– Larry Lopez, Partner at Australian Venture Consultants
Be Unique or Be Ignored: The CEO’s Guide to Branding by Marc Rudov is the best book on branding in years and a must-read for every person interested in his or her company’s success. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. If you read just one book on marketing or branding this year, this is the book.
– James C. Chapman, Securities Attorney and Partner at Bingham McCutchen, LLP
Marc Rudov’s Be Unique or Be Ignored is a must-read for the entire C-suite and for anyone in a position of leadership. Rudov debunks an array of common misconceptions about branding and gets to the essence of why brands are of paramount importance to corporate success. I highly recommend this book.
– Michael J. Burwick, Securities Attorney at Day Pitney, LLP
Marc’s book is very good. I really enjoyed it. It’s prescriptive (no handwaving) and, to my pleasant surprise, changed my mind about branding and its role. Without question, Marc makes me think differently about branding.
– Alex Osadzinski, Operating Partner of IDEA Fund Partners
There are so many books on branding. I found Marc’s book to be unique and the best I have read on the subject. It’s a must-read for any CEO looking to cut through the clutter.
– Chris Faulkner, CEO of Breitling Energy Corporation
Marc takes the idea of branding and turns it into a brilliant and creative exercise. This book is nothing short of a powerful tool for anyone trying to create a brand.
– Michael Parrotte, CEO of AGV Sports Group
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Be Unique or Be Ignored: The CEO’s Guide to Branding
by Marc H. Rudov
166 pages • eBook and paperback
ISBN: 9780974501758 (eBook) • ISBN: 9780974501734 (paperback)