If you’re like most CEOs, you believe your company is unique — because it sells the “coolest” or most-patented product in the universe, and explains it to the world with hip industry jargon.
Newsflash: you’re not unique. Take an honest look at your homepage: it looks and sounds just like those of your many competitors. White noise. Generic jargon. Cloudy. Not good!
You probably believe that social media can offset a weak brand, too. Nope.
What’s the result of such big branding miscalculations? Customers, analysts, investors, and reporters will overlook, or ignore, your firm — because they don’t “get it” in 15 seconds.
Invest in Be Unique or Be Ignored: The CEO’s Guide to Branding. Now.
|SPECIAL NOTE: You can “lend” this book to your VP of marketing, but I wrote it specifically for you: the CEO, the brander-in-chief. Just as you must understand Sarbanes-Oxley (accounting), Six Sigma (manufacturing), and Obamacare (HR, accounting, survival), you must understand branding — otherwise, you’ll make suboptimal, perhaps detrimental, decisions.|
According to the Wall Street Journal, Steve Ballmer, Microsoft’s former CEO, asked Alan Mulally, CEO of Ford, how he had turned around the world’s #6 automobile manufacturer. Mulally’s answer: teamwork and simplifying the Ford brand.
Without simplicity, unique is impossible: your costs of sales, capital, and media will continue to rise. By heeding the principles in Be Unique or Be Ignored: The CEO’s Guide to Branding, you will simplify your brand. Order your copies now.
PRAISE FOR MARC RUDOV
– Michael J. Burwick, Securities Attorney at Day Pitney, LLP
Marc’s book is very good. I really enjoyed it. It’s prescriptive (no handwaving) and, to my pleasant surprise, changed my mind about branding and its role. Without question, Marc makes me think differently about branding.
– Alex Osadzinski, Operating Partner of IDEA Fund Partners
There are so many books on branding. I found Marc’s book to be unique and the best I have read on the subject. It’s a must-read for any CEO looking to cut through the clutter.
– Chris Faulkner, CEO of Breitling Energy Corporation
Marc takes the idea of branding and turns it into a brilliant and creative exercise. This book is nothing short of a powerful tool for anyone trying to create a brand.
– Michael Parrotte, CEO of AGV Sports Group
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|Barnes & Noble||USA|
Be Unique or Be Ignored: The CEO’s Guide to Branding
by Marc H. Rudov
166 pages • eBook and paperback
ISBN: 9780974501758 (eBook) • ISBN: 9780974501734 (paperback)