Marc Rudov TV

 

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Branding: The CEO’s #1 Priority

You are the CEO, brander-in-chief.

Your brand connects your company to its customers and sets its purpose and direction. This is true regardless of your company’s industry, size, age, geography, or customer category.

With a weak brand, your company will accrue high costs of sales, capital, and media — and will drift and crash. That’s why your brand is the ultimate bottom line.

The CEO’s #1 responsibility and priority: create a strong, unique brand, and enforce it throughout the enterprise.

What can you do, right now? Get unique branding insights, right here, on Marc Rudov TV.
 
Marc Rudov TV complements my books — Brand Is Destiny: The Ultimate Bottom Line and Be Unique or Be Ignored: The CEO’s Guide to Branding — and my consulting services.

 

 
 

 

Be Unique or Be Ignored™