Marc Rudov TV

 

 

Branding: The CEO’s #1 Priority

The brand is the tip of the corporate arrowhead. With a dull tip (e.g., jargon-laced, product-centric messaging), your arrow won’t stick in its target. In business, hitting your target, on the first shot, is everything. Not happening? Your company has a weak brand.
 

 
A weak brand begets high costs of sales, capital, and media — as CEO, it’s your job to minimize these costs.

YOUR GOAL: a strong brand. What can you do, right now? Get unique branding insights, right here, on Marc Rudov TV.
 
Marc Rudov TV complements my book, Be Unique or Be Ignored: The CEO’s Guide to Branding, and my consulting services.
 

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