My Background - MarcRudov.com

Marc Rudov's Background

EXPERTISE

Marc Rudov, the WhiteNoise Doctor™, is a business-strategy advisor, the creator of GutShare™, and an internationally known media personality. He's an expert at:

Making a company break through the white noise to stand out and remain relevant and unique
Raising capital from a multitude of sources
Focus areas: technology, publishing, media, consumer marketing

EXPERIENCE

Russ Weinzimmer & Associates
Strategy advisor to the managing partner of this patent-law firm

Divvio, Inc.
Strategy advisor to the CEO of this vendor of a multimedia-search platform

Zircon Corporation
Advisor to the CEO of this world-leading manufacturer of tools for professional contractors

CritterPix Studios
Marketing, merchandising, and capital-raising advisor to CEO of this up-and-coming animation studio

Murapa Capital Partners, LLC
Advisor to this merchant-banking firm. Fundraising activities include:

$2M for Philippines-based callcenter
$2M for manufacturer of Bluetooth-based (wireless) music-streaming product for consumer-audio products. Also refined client's business plan, positioning, and messaging

Young America Capital, LLC
Former managing director in this investment-banking firm. Fundraising activities included:

$25M restructuring of debt for Arizona-based buyer and seller of foreclosed properties
$120M institutional-based fund for a early-stage venture-capital firm based in Silicon Valley
$1.5M for investment in Minneapolis-based gelati manufacturer.

Gainboard Systems, Inc.
Advisor to and investor in this producer of predictive-intelligence server for multidimensional, multiscenario enterprisewide forecasting. Teamed up with former Cognos exec to launch this software company/product.

Techsar, Inc.
Joined in October 2000 as VP of marketing & business development. Producer of an XML/SOAP/UDDI/J2EE-based provisioning platform for Web applications and services, focused on financial-services industry. Received $3.3M in A-round funding from the AtIndia fund of H&Q Asia Pacific.

Responsible for all outbound and inbound marketing, and all business-development/alliance activities.
Designed a $2.5M budget, projected to grow to $9.5M (at a headcount of 14) over four years, to take Techsar to industry prominence.
Created marketing strategy and positioning, did East Coast analyst tour, and launched product and company at Enterprise Architectures Conference in Boston.
Called at the highest levels in large enterprises and created a prospect list including AIG, Bank of America, Charles Schwab, CSFB, GE, IRS, and JPMorganChase. Established relationships with future alliance partners Accenture, Hitachi Innovative Solutions, and NerveWire-all during a severe economic drought.
Made investor presentations to: August Capital, Azure Capital, Bessemer Ventures, Draper Fisher, eVentures (Softbank), Fremont Ventures, Granite Ventures, Kleiner Perkins, Lightspeed Ventures, Matrix Partners, Mayfield Ventures, Mohr Davidow, Redpoint Ventures, Robertson Stephens, Sofinnova Ventures, Thomas Weisel Partners, and Viventures (division of Vivendi).

ecFood
Joined in 1999 as VP of marketing & business development, thereby securing its A-round financing ($4M). ecFood is a leading provider of Internet-based procurement solutions to the industrial sector of the global food industry. Major customers were Pillsbury, Multifoods, JR Simplot, Basic American Foods, and Furman Foods -- contributing to a total $1B gross-revenue pipeline.

Managed $2M marketing/busdev budget, small staff, PR firm, and ad agency
Management presentations to journalists, financial and trade analysts, and systems integrators in eight cities (NYC, Boston, Chicago, San Francisco, London, Paris, Brussels, and Amsterdam) with alliance partner, SCT Corporation, maker of SCM/ERP software for the process industries
Presented to one of Andersen Consulting's Dutch clients for eCommerce initiation
Generated over 20 million media impressions in fewer than six months: Dow Jones, Financial Times of London, Brussels Financial Times, Le Monde (Paris), Bloomberg Financial News, WallStreetReporter.com, plus food-industry trade journals
Forbes Magazine's "Best of the Web" in B2B dot-coms
AMR Research's Top-20 B2B dot-coms
Invited to be a panelist at AMR Research's Food Summit (to an audience of top food-industry executives), covering supply-chain and eCommerce topics
Alliances with SCT, Silliker Labs, OK Labs, Nistevo, Syncra Systems, BidPath, IBM
So successfully positioned ecFood.com as the leading independent procurement solution to the food industry, that an industry-backed consortium of 49 companies (including Kraft, Heinz, General Mills, Pillsbury, Nestle, etc.), armed with $250 million in funding, entered the business as a direct competitor. This consortium, called Transora, literally stole ecFood.com's strategy but ultimately failed. Eventually, ecFood became profitable.

Mobility.Net
Joined in early 1999 as VP of marketing. San Francisco-based startup maker of integrated Webmail/calendar software.

Positioned company for growth and an IPO
Helped company become acquired by Santa Barbara-based Software.com (NASDAQ: SWCM), the worldwide leader in ISP-based messaging software. SWCM went public two months after acquiring Mobility.net, in June 1999, and subsequently merged with Phone.com, in November 2000, to form Openwave (NASDAQ: OPWV).

Inprise/Borland
Joined as VP of worldwide enterprise marketing in 1998.

With a staff of eight, managed the alliances and repositioned this $200M+ company (NASDAQ: BORL), on a worldwide basis (33 countries), from one that was marketing to software developers to one that could sell enterprise-infrastructure solutions to CIOs
Spearheaded the product marketing and launch -- in London, Paris, Milan, Frankfurt, and Munich -- of the flagship Inprise Application Server, which became the core of all enterprise-level revenues and garnered $3M in first-year revenues.

Nubium Technology Group
Founding VP of marketing & business development in 1996. Boston-based startup systems integrator specializing in B2B Internet commerce.

Established company as an industry thought-leader, a firm whose business model many competitors copied, thereby pitting it frequently against the "Big-5" systems integrators
Created Internet CommerceLive demo, partnering with Microsoft, IBM, Remedy, and Trilogy
Helped garner major contract with SND Electronics to integrate semiconductor-brokering operations via the Internet
Company was sold to Lucent NetCare.

Prior to Nubium Technology Group, Mr. Rudov worked in sales, marketing, and engineering capacities with vendors of enterprise computing, Internet, semiconductor, and voice/data-networking technologies.

EDUCATION

BSEE: University of Pittsburgh, School of Engineering (1976)
MBA: Boston University, Graduate School of Management (1984)