When does branding begin? On day #1, when you sketch out your idea on a napkin — not, as many believe, after you build a product or after you raise investment capital or after you start to sell your product. That’s too late! Learn more here.


A brand is a value proposition, articulated in customer language — not vendor or industry jargon. A brand is not a product or company name. A brand is not a logo or a label. Learn more here.

Branding is the CEO’s #1 priority. A brand, strong or weak, is evident in everything the enterprise does — regardless of size, location, or age.





A brand is like a violin: you must tune and retune and retune it to please your audiences. Never is branding a one-and-done endeavor. Never.

When did you last tune/retune your brand?





Branding Services: 9 Options

Listed below are nine levels of advisory services: board of directors, bizdev, classical branding, licensing, media coaching, M&A branding, pitching to investors, sales training, and turnaround branding — each provided on an hourly, daily, weekly, monthly, or ongoing basis. Click each to explore, then contact me.

Why Marc Rudov vs. Your PR Firm/Ad Agency


Nine Branding Services: Click, Explore, Engage












Be Unique or Be Ignored™