Branding & Marketing Services
Value SummaryHelp the CEO emerge as a unique standout RESULT: Raise revenues, capital, and visibility, while decreasing the costs of doing so.
Typical DeliverablesValue proposition/brand |
Client Category |
Service |
Service Description |
| Startup Company | Baseline Branding | I’ll help you forge unique, compelling, memorable corporate & product messaging that will grab your prospective customers and investors, and bring you visibility. Brand is the ultimate money magnet. |
| Existing Company | Messaging Makeover | We’ll revise your existing brand to match market needs, thereby affecting every branding platform: Website, sales pitch, keynote, product launch, PR, brochure, advertising, and financial document. |
| VC/Merchant Bank | IRR Escalation | I’ll help your portfolio companies fix their lackluster or indecipherable brands, which hike their costs of sales & burn rates, tank their profits, lower your IRR, and piss off your limited partners. |
| All Companies | Media Coaching | I’ll help you nail that keynote, board meeting, or TV gig, to ensure that people react to, remember, and repeat your words (also see Media Coaching). |
| All Companies | Direct/Channel Sales Training | With the messaging we developed in our branding engagement, I’ll help train your direct and channel salesforces to pitch customers effectively (also see Sales & Branding). |
| All Companies | Branding ZoneCheck (hourly) |
Are you in the white-noise or unique-standout zone? Retain me by the hour to assess ASAP whether your homepage, presentation, and go-to-market plans will succeed. CLICK BELOW TO PREPAY. |