Services

Branding & Marketing Services

 

Value Summary

Help the CEO emerge as a unique standout
from the white noise of me-too competition.

RESULT: Raise revenues, capital, and visibility, while decreasing the costs of doing so.

 

 

Typical Deliverables

Value proposition/brand
Go-to-market strategy/rollout • Keynote speech
Tagline • Elevator pitch • Telephone pitch
Direct/channel sales training
PR strategy/rollout • Investor/analyst roadshow
Radio/TV-appearance prep • Tradeshow prep
Product/company naming • Sales presentation

 

Client-Engagement Menu

Daily | Weekly | Monthly | Ongoing

Client Category

Service

Service Description
Startup Company Baseline Branding I’ll help you forge unique, compelling, memorable corporate & product messaging that will grab your prospective customers and investors, and bring you visibility. Brand is the ultimate money magnet.
Existing Company Messaging Makeover We’ll revise your existing brand to match market needs, thereby affecting every branding platform: Website, sales pitch, keynote, product launch, PR, brochure, advertising, and financial document.
VC/Merchant Bank IRR Escalation I’ll help your portfolio companies fix their lackluster or indecipherable brands, which hike their costs of sales & burn rates, tank their profits, lower your IRR, and piss off your limited partners.
All Companies Media Coaching I’ll help you nail that keynote, board meeting, or TV gig, to ensure that people react to, remember, and repeat your words (also see Media Coaching).
All Companies Direct/Channel Sales Training With the messaging we developed in our branding engagement, I’ll help train your direct and channel salesforces to pitch customers effectively (also see Sales & Branding).
All Companies Branding ZoneCheck
(hourly)		 Are you in the white-noise or unique-standout zone? Retain me by the hour to assess ASAP whether your homepage, presentation, and go-to-market plans will succeed. CLICK BELOW TO PREPAY.


 

 

Be Unique or Be Ignored™