Services

Branding & Marketing Services

Client Category	Service	Service Description
Startup Company	Baseline Branding	I’ll help you forge unique, compelling corporate & product messaging — based on your research and my research — that will excite your prospects and bring you visibility. Brand always drives product.
Existing Company	Messaging Makeover	We’ll compare your existing brand to market needs, then create new, impactful, customer-infused messaging. This will affect every branding platform: Website, sales pitch, keynote, product launch, brochure, advertising, PR, and financial document.
VC/Merchant Bank	IRR Escalation	I’ll help your portfolio companies repair their lackluster or indecipherable brands, which hike their costs of sales & burn rates, tank their profits, and lower your IRR. Let’s make your limited partners happier.
All Companies	Media Coaching	I’ll help you nail that keynote, board meeting, or radio/TV gig, to ensure that people react to, remember, and repeat your words (also see Media Coaching).
All Companies	Branding ZoneCheck	Is your company in the white-noise or unique-standout zone? Retain me by the hour to assess quickly whether your homepage, presentation, and go-to-market plans will maximize GutShare™. CLICK HERE to prepay.