Branding & Marketing

OTHER BRANDING SERVICES

 

 

 
 

 

CEO’s BIGGEST PROBLEM

Your Company Fails to Communicate
MEMORABLY and COMPELLINGLY

Your Company Is Generic, Not UNIQUE

THAT’S WHY YOU’RE HERE!

 

 

MY DESIRED CLIENT

Bold, competitive, customer-oriented CEO,
who eschews imitation and political correctness,
and grasps that brand trumps product.

 

 
 

 
 

CORE BRANDING PRINCIPLES

 

 

VALUE SUMMARY

Converting complexity (white noise) to unique clarity.
Enabling customers, investors, and reporters to react to, remember, and repeat your company’s brand.

NOTE: Unique Product ≠ Unique Company

 

TYPICAL DELIVERABLES

New Brand (Value Proposition)

Product/Company Naming • Tagline

Competitive Positioning

Go-to-Market Strategy/Rollout

Keynote Speech

Investor/Analyst Roadshow

Tradeshow Strategy, Prep, Execution

OTHER BRANDING SERVICES

 

DESIRED RESULT

Raise revenues, capital, and visibility,
while decreasing the costs of doing so.

 

 

CLASSICAL BRANDING/MARKETING SERVICES

Client-Engagement Menu

Client Category

Timeframe

Service Description

All Companies

Daily

Weekly

Monthly

Ongoing

Forge unique, compelling corporate & product messaging that will resonate with customers, investors, and reporters. Brand is the ultimate magnet.

Contact me directly to work out objective, scope, timeframe, fee structure, and the method of payment.

Startup Company or Any CEO in Urgency Mode

Hourly
 

Retain me by the hour to assess ASAP your company’s brand. DON’T WING IT!

 

 

OTHER BRANDING SERVICES

 

Be Unique or Be Ignored™