Media Coaching

OTHER BRANDING SERVICES

 

 

You Get 15 Seconds to Make Your Point!

So, don’t sit for an interview — radio, TV, magazine, newspaper, name your venue or medium — without the proper preparation and training!

And, the same axiom applies to giving presentations and speeches.

 

 

 

Everywhere your company’s value proposition (brand) is articulated, in written or oral form, is a branding billboard — and must be treated as such. Branding is not an impromptu task. Words matter. Don’t wing it!
 

 
If your company has a murky brand, you’ll give a murky speech, thereby compounding the murkiness of that brand — further proof that branding is the CEO’s #1 priority.
 

Murky Brand Murky Speech Murkier Brand

 
Delivering a keynote, pitching an M&A plan to the board, or announcing a new product on radio, TV, or at a press conference?
 

 
Every time you open your mouth, you’re branding your company.

You must articulate your point clearly, succinctly, compellingly, and memorably in the first 15 seconds — or your audience will tune you out.

This is a fundamental of branding.

If your communication is ambiguous, nebulous, and confusing, its cost will rise: you’ll have to explain and reexplain it to the few who want to hear it again.

Cut your cost of communication: make it crystal-clear from the outset and at all times.
 

 

 
This 15-second axiom is especially true in front of a worldwide audience of 6 million — and I should know: I have firsthand experience facing one of the toughest interviewers on all of TV, Fox News Channel’s Bill O’Reilly.

 

Your Words Will Score Only When Audiences

  • React to them
  • Remember them
  • Repeat them.

 

 

Take Two Actions Now

 

1. Get My Books

 
 

2. Hire Me for Media Coaching

MEDIA COACHING SERVICES

Client-Engagement Menu

Client Category

Timeframe

Service Description

All Companies

Daily

Weekly

Monthly

Ongoing

I’ll help you nail that keynote, board meeting, or TV gig, to make people react to, remember, and repeat your words.

Contact me directly to work out objective, scope, timeframe, fee structure, and the method of payment.

Startup Company or Any CEO in Urgency Mode

Hourly
 

Retain me by the hour to assess ASAP your speech, presentation, or strategy for a media appearance. DON’T WING IT!

 

 

OTHER BRANDING SERVICES

 

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