by Marc H. Rudov | May 10, 2018 | Article
After 30 years, Best Buy has redesigned its logo as part of a rebranding effort. So what. According to Whit Alexander, newly minted chief marketing officer, “It’s really about building more aggressively toward serving customers and helping change lives...
by Marc H. Rudov | July 20, 2017 | Article
Much of America is hyperventilating over the growth of Amazon and its perceived power to destroy all brands and retail establishments. Why? Because of social media, people tend to be docile followers who avoid critical thinking and readily believe everything they read...
by Marc H. Rudov | March 16, 2016 | Article
Do you know your cost of customers? Are you sure? Most discussions about customers center on two topics: the cost of acquiring them and the products they buy. If this is the case in your company, sound the alarm. First, thinking you can “acquire” a...
by Marc H. Rudov | October 31, 2015 | Article
In 1960, Bob Newhart recorded a best-selling comedy album called The Button-Down Mind Strikes Back. In this album, he did a routine, “An Infinite Number of Monkeys,” which reminds me of how so many technology products are created and funded. Newhart...
by Marc H. Rudov | February 25, 2015 | Article
RadioShack recently declared bankruptcy, and Sprint took over 1750 of its 4100 stores. Why? You may deem this a counterintuitive move: the Internet was supposed to obliterate bricks-and-mortar retailing. After all, Staples recently combined with Office Depot, because...
