by Marc H. Rudov | June 8, 2017 | Article
Every year, freshmen and seniors in the USA take the Collegiate Learning Assessment Plus (CLA+), issued by the non-profit Council for Aid to Education. Its goal is to measure critical-thinking skills of students entering and leaving 200 institutions of “higher...
by Marc H. Rudov | September 9, 2015 | Article
On April 12, 2015, Hillary Clinton announced her 2016 presidential bid. Since then, she has relaunched twice: on June 13th and within the past few days. Three branding attempts in five months. Something is wrong. Something is very wrong. Simply put, Hillary has no...
by Marc H. Rudov | July 26, 2015 | Article
Minutes after Ronald Reagan took the oath of office, on January 20, 1981, Iran released the 52 American hostages it had held for 444 days.
by Marc H. Rudov | December 11, 2014 | Article
Kathleen Sebelius revealed herself, once again, as a prevaricating political hack and a branding ignoramus. She told Politico: “Obamacare has a very bad brand… I think we may need to call it something in the future different, but it’s working.”...
by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....