by Marc H. Rudov | June 14, 2013 | Article
Arcane Mousetrapese In no company would a CEO ask marketers to write software code or legal briefs, nor would he seek their opinions on such matters — they lack the expertise. Yet, in every company, the CEO allows and even encourages employees, from multiple...
by Marc H. Rudov | March 4, 2013 | Article
Oxymoronic Term Corporations, hungry to increase top and bottom lines, are always on the hunt for ways to streamline the process of attracting prospects, converting them to customers, and retaining them as repeat customers. Some CEOs have deployed marketing-automation...
by Marc H. Rudov | February 19, 2013 | Article
No entrepreneur can get through a day without someone asking, Do you have an elevator pitch? This, for the unenlightened, is a company description so concise that one can deliver it effectively and persuasively to a fellow elevator passenger before he exits to his...
by Marc H. Rudov | September 30, 2012 | Article
Generic Jargon Junkyard Recently, after judging yet another tech firm’s homepage incomprehensible, I received this mind-numbingly incompetent response from its founder: Branding? Why? Who cares? Do you realize we’re in the B2B [business-to-business] space?...
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
