by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | January 1, 2016 | Article
Every day, one can hear someone exclaim: I put my photos in the cloud. What cloud? Where is it? What is it? This common utterance proves that technology CEOs dismiss branding and, consequently, have genericized their products and companies. Cloud is the new Kleenex....
by Marc H. Rudov | September 7, 2014 | Article
The CEO of a fledgling tech startup approached me for branding help. “What is your biggest problem?” I asked. “We’re a hammer in search of a nail,” he replied. Translation: We’re a hazy solution in search of a yet-to-be-determined...
