Chief of Marketing Mulligans

Almost every company has a chief of marketing mulligans (CMM), the person responsible for its indecipherable value proposition, or brand. Who’s your CMM?The CMM is the exec who habitually treats marketing like a second cousin to sales, the one who believes any...
 

Copyright © 2003-2024 by Marc H. Rudov | All Rights Reserved | Be Unique or Be Ignored™