by Marc H. Rudov | January 19, 2015 | Article
A big part of Apple’s brand is ease of use. Successful suppliers like Apple simplify customers’ lives and never ask them to perform heavy lifting. Simplify and ease. What a concept! Long before YouTube and the iPhone, everybody owned a VCR. Comically, most...
by Marc H. Rudov | May 13, 2014 | Article
You’re a CEO. Critical question: Would you send poor communicators to meet with your best client? Why, then, put them on your branding team? If you employ hashtaggers — whether internally or via ad agencies and PR firms — you’re doing just...
