Carly’s HP Implosion

HP (Hewlett-Packard) is imploding. I covered many of the reasons in my first book on branding for CEOs. Meg Whitman, the current CEO, announced that she will terminate 30K employees, 10% of its workforce, to save $2.7B annually. Most of the departing 30,000 staffers...

B2B: Branding to Business

Generic Jargon Junkyard Recently, after judging yet another tech firm’s homepage incomprehensible, I received this mind-numbingly incompetent response from its founder: Branding? Why? Who cares? Do you realize we’re in the B2B [business-to-business] space?...

What If Your Salesforce Quits Tomorrow?

Most Websites are utterly ineffective. Why do I say this? Effectiveness is the ability to achieve an objective quickly, frequently, consistently, easily, and cheaply. A vendor must accomplish two key objectives with its Website: 1) tell the viewer which of his...
 

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