Trump Ignored Golf’s Basics

By most accounts, Donald Trump, owner of 17 courses, is an excellent golfer. And, of course, he brags about his skill: “I’ve won many club championships. Many. Frankly, if I had time to play more often, my handicap would be lower. I enjoy the competition. And, if I...

MSNBC’s Brand Implosion

MSNBC’s brand is in the toilet. The left-leaning network is imploding, now trailing the flailing CNN. Yet, Phil Griffin, the president of MSNBC, said: “We have a good brand, a strong brand. But we’ve got to get outside Washington and open up our aperture a...

Do They Understand Your Brand?

More times than I care to remember, I’ve stood, totally baffled, before a piece of abstract sculpture. Here’s the typical scenario: After racking my brain to its limit, I scratch my head and ask everyone within earshot, “What is that?” Then, I...
 

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