by Marc H. Rudov | December 11, 2014 | Article
Kathleen Sebelius revealed herself, once again, as a prevaricating political hack and a branding ignoramus. She told Politico: “Obamacare has a very bad brand… I think we may need to call it something in the future different, but it’s working.”...
by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....
by Marc H. Rudov | February 18, 2014 | Article
NOTE: This Article Also Published @ AmericanThinker Picture a politician campaigning before a typical audience of likely voters: “I hereby dedicate myself to cutting government in half, closing agencies, slashing entitlements, deleting regulations, and lowering your...
by Marc H. Rudov | December 21, 2013 | Article
NOTE: This Article Also Published @ AmericanThinker In his iconic book, The Seven Habits of Highly Effective People, Stephen R. Covey explained that, according to his research, the first 50 years of success literature in America was predicated on the character...
by Marc H. Rudov | December 11, 2012 | Article
Clarence Otis, CEO of Darden Restaurants, owner of Olive Garden and Red Lobster, recently experienced negative brand and earnings consequences from knocking Obamacare — as did the CEOs of Applebee’s and Papa John’s. They backpedaled afterwards. In...
