iBranding = iBlending = iBoring

When I took a typing class in highschool, my fellow students and I used typewriters with look-alike blank keys: it was incumbent on us to learn — without looking — the identity, purpose, and position of each key. Likewise, when learning to play musical...

How Committees Ruin Branding

We are constantly bombarded with billboards, commercials, and homepages that convey no or negative value and are, therefore, colossal branding failures. Few branding efforts fare worse than those of GEICO. Atrocious. Really. But, here’s one in contention:...
 

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