Patent Lawyers Can’t Brand

Patent lawyers can’t brand; there’s a good reason: branding and patenting are antithetical. Yet, the patent mentality pervades branding, especially in high-tech precincts. The US Patent and Trademark Office (USPTO), an agency in the Department of Commerce,...
 

Copyright © 2003-2024 by Marc H. Rudov | All Rights Reserved | Be Unique or Be Ignored™