Media Coaching

Media Coaching

Pitching to Investors

 

You Get 15 Seconds to Make Your Point!

 

 

Murky Brand Murky Speech Murkier Brand

If you’re delivering a keynote, presenting an M&A plan to the board, or launching a product on TV, you must articulate your main point clearly, succinctly, compellingly, and memorably in the first 15 seconds — or your audience will tune you out. This axiom is identical to the key tenet of branding.

 

 

 

Failed 15-Second Test: No Name or Objective!

 

 

Your Words Will Score Only When Audiences

  • React to them
  • Remember them
  • Repeat them.

 
This 15-second axiom is especially true in front of a worldwide audience of 6 million — and I should know: I have firsthand experience facing the toughest interviewer on all of TV, Fox News Channel’s Bill O’Reilly.
 

 

TV & My Branding Expertise

Many people wonder how my TV appearances relate to my branding expertise. Allow me to quote Tucker Carlson, Fox News contributor and proprietor of The Daily Caller: “TV requires you to figure out what you think and to state it clearly.” Exactly.

That’s why TV is my yardstick. When studying your Website, salespitch, or keynote speech, I imagine myself trying to articulate your value proposition (brand) on TV. If I don’t believe it will fly — grab the audience in 15 seconds — I’ll help you create one that will.
 

Be Unique or Be Ignored

Benefit from my media experience and expertise. Through my media coaching, I’ll help you score with your words — in the first 15 seconds. CLICK HERE to contact me.
 

Be Unique or Be Ignored™