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BRANDING
The CEO’s #1 Priority
You are the CEO, brander-in-chief. You should be the chief executive officer — not the woke chief ESG (environmental, social, governance) officer. For more info, read Woke CEO News.
Branding dies in wokeness™
Your brand connects your company to its customers and sets its purpose and direction. This is true regardless of your company’s industry, size, age, geography, or customer category.
With a weak brand, your company will accrue high costs of sales, capital, and media — and will drift and crash. That’s why your brand is the ultimate bottom line.
The CEO’s #1 responsibility and priority: create a strong, unique brand, and enforce it throughout the enterprise.
What can you do, right now? Get unique branding insights, below and on Rumble, on Marc Rudov TV.
Marc Rudov TV complements my books — Duped Again: Why Sophistry Works, Intrabranding: The Keystone of Corporate Agility, Brand Is Destiny: The Ultimate Bottom Line, and Be Unique or Be Ignored: The CEO’s Guide to Branding — and my consulting services.
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