Marc Rudov's books on branding -- Intrabranding, Brand Is Destiny, and Be Unique or Be Ignored -- are for CEOs (and C-level execs), board members, investors, and entrepreneurs who want to achieve sustainable success.

His fourth book about lying and deception -- Duped Again -- and his fifth book -- The Need for Control -- are for everybody.

Sustainable success requires unifying your enterprise, attracting and retaining more customers, beating your competitors, and maximizing shareholder value -- regardless of industry, geography, customer type, company size, or company age. Without a strong, unique brand, none of this is possible.

WARNING: Don't seek my advice -- written or verbal -- if you're a timid, bland, anodyne, politically correct, virtue-signaling, woke conformist.

Published in 2026

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Published in 2014