Marc Rudov’s books on branding — Intrabranding, Brand Is Destiny, and Be Unique or Be Ignored — are for CEOs (and C-level execs), board members, investors, and entrepreneurs who want to achieve sustainable success.

His fourth book about lying and deception — Duped Again — and his fifth book — The Need for Control — are for everybody.

Sustainable success requires unifying your enterprise, attracting and retaining more customers, beating your competitors, and maximizing shareholder value — regardless of industry, geography, customer type, company size, or company age. Without a strong, unique brand, none of this is possible.

WARNING: Don’t seek my advice — written or verbal — if you’re a timid, bland, anodyne, politically correct, virtue-signaling, woke conformist.

Published in 2026

Published in 2024

Published in 2020

Published in 2017

Published in 2014