CEO: Only the Agile Can Win

Marc Rudov
Branding Advisor to CEOs
Author, Intrabranding

Intrabranding: The Keystone of Corporate Agility, published in 2020, is Marc Rudov’s third of three books on branding for CEOs. It is available in paperback and eBook formats.

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This timely, anti-wokeness book is for strong leaders — the CEO, the entrepreneur, all top execs, and all board members seeking to magnetize their customers and beat their competitors — regardless of industry, customer type, geography, company size, or company age, and despite COVID-19.

Virtue-signaling, spineless CEOs will hate this book.

Intrabranding: The Keystone of Corporate Agility explains that branding, or external messaging, cannot succeed unless your enterprise’s internal stakeholders — including partners and franchisees — know, accept, and adopt your company’s brand.

How do you achieve that? Through intrabranding: continuously selling and enforcing your brand inside your enterprise.

For intrabranding to succeed, your internal, corporatewide communications — to, from, and within the C-suite; intradepartmental; interdepartmental — must be better than excellent. Are they?

Alas, most companies utterly fail at intrabranding and, therefore, branding. These failures are entroprises (entropy + enterprise), described in chapters 7 & 8, whose left and right hands have yet to meet.

NOTE: How to know whether you and your top execs must immediately read Intrabranding: The Keystone of Corporate Agility: Ask your CFO and randomly chosen employees to recite your company’s brand. If you see shrugged shoulders and quizzical facial expressions, and hear gobbledygook or crickets, start reading it NOW.

Intrabranding is the key to successful branding, the keystone of corporate agility, and the CEO’s responsibility.

INTRABRANDING

TABLE OF CONTENTS

  • Introduction
  • Chapter One: Branding Review
  • Chapter Two: Market Review
  • Chapter Three: Leadership & Intrabranding
  • Chapter Four: Enterprise Governance
  • Chapter Five: Evolution of Employees & HR
  • Chapter Six: The Power of Agility
  • Chapter Seven: Entroprise Basics
  • Chapter Eight: Entroprise Profiles
  • Chapter Nine: Innovation
  • Chapter Ten: Securing Your Keystone
  • About the Author

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