by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | April 6, 2017 | Article
At the turn of the 20th century, Leo Tolstoy, author of War and Peace, opined, “Everyone thinks of changing the world, but no one thinks of changing himself.” If only Pepsi had taken Tolstoy’s hint. Sadly, it didn’t. This Coca Cola competitor,...
by Marc H. Rudov | August 6, 2008 | Article
Advertising — whether print, radio, TV, or Internet — has one purpose: compel the target customers to immediately purchase the underlying product or service. That’s it. Any desire to entertain or win awards via advertising is naïve disregard for...
