by Marc H. Rudov | October 24, 2014 | Article
Recently, a venture capitalist, who had read my book on branding for CEOs, asked my opinion of Amazon’s brand. I couldn’t fathom it. Amazon’s sell-everything-to-everyone model, I averred, is unbrandable, not to mention, unsustainable. When trying to...
by Marc H. Rudov | July 15, 2009 | Article
While earning an MBA at Boston University’s Graduate School of Management, I wrote a thesis for my advanced-finance course on the value of conglomerates — huge firms, like ITT, composed of unlike businesses. My quantitative analysis proved that such...
