by Marc H. Rudov | September 9, 2015 | Article
On April 12, 2015, Hillary Clinton announced her 2016 presidential bid. Since then, she has relaunched twice: on June 13th and within the past few days. Three branding attempts in five months. Something is wrong. Something is very wrong. Simply put, Hillary has no...
by Marc H. Rudov | February 1, 2014 | Article
NOTE: This Article Also Published @ AmericanThinker Branding is the art and science of articulating a unique message to a target market — regardless if the message is truthful or helpful. The key is this: If the people in that target market believe and feel the...
by Marc H. Rudov | December 21, 2013 | Article
NOTE: This Article Also Published @ AmericanThinker In his iconic book, The Seven Habits of Highly Effective People, Stephen R. Covey explained that, according to his research, the first 50 years of success literature in America was predicated on the character...
by Marc H. Rudov | December 11, 2012 | Article
Clarence Otis, CEO of Darden Restaurants, owner of Olive Garden and Red Lobster, recently experienced negative brand and earnings consequences from knocking Obamacare — as did the CEOs of Applebee’s and Papa John’s. They backpedaled afterwards. In...
by Marc H. Rudov | April 7, 2011 | Article
This article is also published at WorldNetDaily and American Thinker. There’s a remarkable correlation between the power of government that people tolerate and the kinds of technology they embrace. It is no coincidence that Americans are now overwhelmed with invasive...
