by Marc H. Rudov | July 18, 2015 | Article
In the early ’80s, George Lois created one of the most memorable ad campaigns of all time: I Want My MTV. He inaugurated the TV music video and proved that strong branding rules. Now, 33 years later, I want my PTV: personal TV. What is PTV? TV delivered to me...
by Marc H. Rudov | June 19, 2015 | Article
Judging by Fitbit’s euphoric IPO yesterday, gadget faddists are salivating — at the moment — for health metrics on their wrists. Given that these metrics already exist in their mirrors, bathroom scales, and waistbands, one questions the shelf-life of...
by Marc H. Rudov | January 23, 2015 | Article
AT&T plans to acquire DirecTV by May 2015, barring any regulatory snags, for $48.5B. This unwieldy combination will create organizational and branding indigestion. Will the DirecTV name survive? Should it? How will AT&T differentiate it from U-verse? At 20M+...
by Marc H. Rudov | December 22, 2014 | Article
This past Saturday night, Dish Network’s viewers of Fox News Channel and Fox Business Network got screwed, caught in the middle of a corporate war. I’m one of those subscribers. Dish Network, America’s third-largest pay-TV service, claims it cannot...
by Marc H. Rudov | November 1, 2014 | Article
When you imitate your competitors, you limit your company’s growth, investment potential, visibility, and profitability — essentially trapping it in a box. Is this the outcome your shareholders expect or want? Is this the legacy you desire? I doubt it, on...
