CEOs: Stop Naming Stadiums

The Golden State Warriors, a championship NBA team in Oakland, California, are in a terrible slump. Steph Curry, the team’s point-guard superstar, just rejoined the roster after missing 11 games from a groin injury. Draymond Green, another star, is out with a...

CEO: Brand Like Mister Softee

Those from my generation can remember playing as children (we didn’t have video games, Facebook, Instagram, smartphones, or helicopter parents), when, suddenly, the familiar tune of the Mister Softee truck filled the air. No matter our location or activity, we...

Puppies Don’t Sell Beer

It’s the Monday after Super Bowl XLVIII, 2014. Aside from Denver’s humiliating loss, what is everybody is talking and tweeting about? The winner of the “Commercial” Bowl: Budweiser. It ran a spot featuring a puppy and a horse in an improbable...
 

Copyright © 2003-2024 by Marc H. Rudov | All Rights Reserved | Be Unique or Be Ignored™