Know & Grow
Marc Rudov’s books on branding — Intrabranding, Brand Is Destiny, and Be Unique or Be Ignored — are for CEOs (and other C-level executives), board members, investors, and entrepreneurs who want to achieve sustainable success. A fourth book, about deception, is now available. Sustainable success requires unifying your enterprise, attracting and retaining more customers, beating your competitors, and maximizing shareholder value — regardless of industry, geography, customer type, company size, or company age. Without a strong, unique brand, none of this is possible. WARNING: Don’t seek my advice — written or verbal — if you’re a timid, bland, anodyne, politically correct, virtue-signaling, woke conformist. |