CEO: Prevent Drifting & Crashing

Marc Rudov
Branding Advisor to CEOs
Author, Brand Is Destiny

Brand Is Destiny: The Ultimate Bottom Line, published in 2017, is Marc Rudov’s second of three branding books.

This powerful book is for the CEO — regardless of industry, customer type, geography, company size, or company age. It explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

Any CEO, the brander-in-chief, who ignores or dismisses my advice will condemn his company to a suboptimal journey of aimless drifting and eventual crashing.

If you’re like most CEOs, you run a product-centric company that ricochets about like a pinball, spewing a new message with every product launch.

WARNING: Your company is an entroprise (a chaotic enterprise), headed for a cliff or an iceberg.

Jack Welch, former General Electric CEO, wisely asserted: “Control your own destiny or someone else will.”

If your company has a deficient or nonexistent brand, your competitors will control its destiny and bottom line.

The only way to control your destiny, and bottom line, is to become a brand-centric company.

Do you not know how to do that?

PRAISE FOR MARC RUDOV

Brand Is Destiny is loaded with real life “pull-no-punches” information to take your brand, your image, and your company to new levels. Treat it as an invaluable reference guide as I do. Get it!!

Gary McCloud
VP Business Development
OpenVPN Inc.

CEOs: LEARN WHY

• Sears went from leader to loser
• Disruption is a distraction
• IBM’s revenues shrank 19 quarters in a row
• Apple’s new spaceship HQ will kill its brand
• Unions impede the success of value-based healthcare
• Political correctness is a brand-killer
• Beauty is not in the eye of the beholder
• Trump almost lost the election
• Super Bowl advertising is a total waste of money
• Millennials are bad for business.

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Brand Is Destiny • com