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BRANDING
The CEO’s #1 Priority
Welcome to MarcRudovTV, which complements my books — Duped Again: Why Sophistry Works, Intrabranding: The Keystone of Corporate Agility, Brand Is Destiny: The Ultimate Bottom Line, and Be Unique or Be Ignored: The CEO’s Guide to Branding — and my consulting services.
You are the CEO, brander-in-chief. You should be the chief executive officer — not the woke chief ESG (environmental, social, governance) officer. For more info, read Woke CEO News.
Branding dies in wokeness™
Your brand connects your company to its customers and sets its purpose and direction. This is true regardless of your company’s industry, size, age, geography, or customer category.
With a weak brand, your company will accrue high costs of sales, capital, and media — and will drift and crash. That’s why your brand is the ultimate bottom line.
The CEO’s #1 responsibility and priority: create a strong, unique brand, and enforce it throughout the enterprise.
YouTube Censorship
I am in a war with YouTube over censorship: it has deleted my video “Rebranding America,” because I made a claim about the COVID vaccine that YouTube doesn’t like. Maybe this issue will be resolved after Trump assumes office on 1/20/25.
All my branding & political videos are on Rumble, which censors nothing, and below on YouTube (except the aforementioned censored one).
Rudov: Why UPS Is the Uncaring Parcel Service
Rudov: Why UPS Is the Uncaring Parcel Service
Rudov: Kamala Is Not Chief-Executive Material
