by Marc H. Rudov | June 8, 2017 | Article
Every year, freshmen and seniors in the USA take the Collegiate Learning Assessment Plus (CLA+), issued by the non-profit Council for Aid to Education. Its goal is to measure critical-thinking skills of students entering and leaving 200 institutions of “higher...
by Marc H. Rudov | September 9, 2015 | Article
On April 12, 2015, Hillary Clinton announced her 2016 presidential bid. Since then, she has relaunched twice: on June 13th and within the past few days. Three branding attempts in five months. Something is wrong. Something is very wrong. Simply put, Hillary has no...
by Marc H. Rudov | July 26, 2015 | Article
Minutes after Ronald Reagan took the oath of office, on January 20, 1981, Iran released the 52 American hostages it had held for 444 days. Why did Iran hold American hostages for more than a year, then suddenly release them on the first day of Reagan’s...
by Marc H. Rudov | December 11, 2014 | Article
Kathleen Sebelius revealed herself, once again, as a prevaricating political hack and a branding ignoramus. She told Politico: “Obamacare has a very bad brand… I think we may need to call it something in the future different, but it’s working.”...
by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....
