by Marc H. Rudov | July 22, 2014 | Article
The next time you’re sitting in yet another staff meeting, listen carefully to the lingo. How much of it is devoted to customers and their needs? I’m betting the preponderance of it is about office politics, org charts, incompetent employees, vacations,...
by Marc H. Rudov | July 11, 2014 | Article
To ask when branding matters is to ask when breathing matters: always. What matters and what happens are too often unrelated. If branding were understood and valued in C-suites and corporate boards, nobody would ever question its critical importance. Alas, such is not...
by Marc H. Rudov | June 29, 2014 | Article
A friend recently asked me to evaluate her corporate video, made specifically for the business unit she heads. I watched the video, then listened to it without watching it. Knowing her business, I made a list of nine key, inexcusable omissions. Yet another avoidable...
by Marc H. Rudov | May 13, 2014 | Article
You’re a CEO. Critical question: Would you send poor communicators to meet with your best client? Why, then, put them on your branding team? If you employ hashtaggers — whether internally or via ad agencies and PR firms — you’re doing just...
by Marc H. Rudov | May 1, 2014 | Article
The only way a CEO can make his company unique is to enact and enforce new branding rules. And, every member of the branding team — internal marketing department, all customer-facing employees, external PR firm, and external ad agency — must follow them....
