by Marc H. Rudov | May 19, 2015 | Article
The child’s game of hopscotch is a fitting metaphor for fleeting management trends. The “experts” endlessly hop from one topic (Six Sigma, continuous improvement, Sarbanes-Oxley, cloud computing, content marketing, social media, Big Data) to the...
by Marc H. Rudov | May 14, 2015 | Article
If you’re pushing products, technology, and jargon on your customers, you’re punching them in their heads. Ouch. Not a good idea: it hurts you and hurts them. There is no cerebral purchasing, so why is your salesforce constantly engaged in senseless...
by Marc H. Rudov | May 4, 2015 | Article
Most people are followers: they crave to blend in, to be accepted. They believe speaking out with opinions that differ from the “consensus” of a social group, business, professional organization, university, or political party will engender discord, even...
by Marc H. Rudov | April 28, 2015 | Article
People are cursed with the infatuation gene. When strong emotions blind them, they inflate the values of cars, homes, tulip bulbs (in 1637 Holland), stocks, other people, and, let’s not forget, technology — resulting in illogical overpayments that they...
by Marc H. Rudov | March 1, 2015 | Article
Silicon Valley is a high-octane, product-centric jungle, where branding (yuck!) is viewed with skepticism and derision. After all, this strip of Northern California isn’t called Solution Valley, is it? Newsflash: people buy solutions (value), not products....
