by Marc H. Rudov | December 22, 2014 | Article
This past Saturday night, Dish Network’s viewers of Fox News Channel and Fox Business Network got screwed, caught in the middle of a corporate war. I’m one of those subscribers. Dish Network, America’s third-largest pay-TV service, claims it cannot...
by Marc H. Rudov | December 11, 2014 | Article
Kathleen Sebelius revealed herself, once again, as a prevaricating political hack and a branding ignoramus. She told Politico: “Obamacare has a very bad brand… I think we may need to call it something in the future different, but it’s working.”...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....
by Marc H. Rudov | November 1, 2014 | Article
When you imitate your competitors, you limit your company’s growth, investment potential, visibility, and profitability — essentially trapping it in a box. Is this the outcome your shareholders expect or want? Is this the legacy you desire? I doubt it, on...
