by Marc H. Rudov | April 19, 2017 | Article
Are you now creating a strategy to douse yet another fire or exploit an opportunity at your company? How will you decide what to construct? Frequently, I hear from CEOs and various consultants that they’re deeply involved in building a new strategy for something...
by Marc H. Rudov | August 28, 2015 | Article
When venture capitalists invest in startup companies, they bankroll the founding teams, not their products. It’s about trust. Invariably, the executives will have to cope with, adapt to, and overcome unknowns, wrong assumptions, and marketplace vicissitudes....
by Marc H. Rudov | July 11, 2015 | Article
The tradeshow, as old as merchant capitalism itself, is a premier branding event for each exhibitor — if staged and managed correctly. If not, it’s an expensive circus. In no other venue is the importance of being unique more obvious. Obvious to whom? The...
by Marc H. Rudov | June 29, 2014 | Article
A friend recently asked me to evaluate her corporate video, made specifically for the business unit she heads. I watched the video, then listened to it without watching it. Knowing her business, I made a list of nine key, inexcusable omissions. Yet another avoidable...
by Marc H. Rudov | May 1, 2014 | Article
The only way a CEO can make his company unique is to enact and enforce new branding rules. And, every member of the branding team — internal marketing department, all customer-facing employees, external PR firm, and external ad agency — must follow them....
