by Marc H. Rudov | February 17, 2015 | Article
In 1869, Louis Sullivan, the Boston-born “father of skyscrapers,” asserted that form follows function. Function is purpose. All successful designers follow Sullivan’s axiom. Unsuccessful designers build products based on love of technology, with no...
by Marc H. Rudov | February 2, 2015 | Article
According to the “experts,” Budweiser’s puppy-horse commercial, in Super Bowl 2015, was America’s favorite. Here’s what that ranking means: it’s the least likely to sell beer. This spot is making people cry, but they’re not...
by Marc H. Rudov | January 19, 2015 | Article
A big part of Apple’s brand is ease of use. Successful suppliers like Apple simplify customers’ lives and never ask them to perform heavy lifting. Simplify and ease. What a concept! Long before YouTube and the iPhone, everybody owned a VCR. Comically, most...
by Marc H. Rudov | January 16, 2015 | Article
I am amused at all the declarations of devotion, of late, to customer service and customer experience — the management jargon du jour on Twitter. Like discovering that water flows downhill, CEOs are just now realizing that taking care of customers is good for...
by Marc H. Rudov | January 2, 2015 | Article
In 99% of cases, people hear the word “ultrasound” and think babies. This is a branding failure, and it relates to your company — even if it isn’t in the medical field. In fact, ultrasound, or sonography, is used to diagnose the abdomen, neck,...
