by Marc H. Rudov | January 15, 2019 | Article
A week ago, the American Psychological Association (APA) issued guidelines to depict “traditional masculinity” as harmful. It listed certain traits of manhood as particularly pernicious: anti-femininity, achievement, eschewal of the appearance of weakness, adventure,...
by Marc H. Rudov | August 23, 2018 | Article
Nothing negatively pressures a company’s prices and profits like the marketplace relegating it to commodity status. A commodity is a raw material or finished product that customers deem indistinguishable from like materials and products, regardless of source....
by Marc H. Rudov | August 16, 2018 | Article
Many CEOs of public companies complain privately that equity analysts control their companies’ brands and branding strategies. This is a legitimate complaint. Equity analysts — who tend to be biased, myopic, and flamboyant — are extremely influential...
by Marc H. Rudov | July 26, 2018 | Article
I received a call from a distressed Fortune 50 executive, lamenting that his company is struggling to create a “culture of accountability.” Newsflash: If your employees exhibit “Who me?” attitudes, your company lacks accountability. This...
by Marc H. Rudov | June 12, 2018 | Article
IHOP just pancaked itself. The iconic pancake house decided to become a worldwide burger joint, overnight, morphing into IHOb — then pretended that the name-change is temporary, to garner attention. IHOb? The sound of it gives me the creeps. Stupid move:...
