by Marc H. Rudov | May 10, 2018 | Article
After 30 years, Best Buy has redesigned its logo as part of a rebranding effort. So what. According to Whit Alexander, newly minted chief marketing officer, “It’s really about building more aggressively toward serving customers and helping change lives...
by Marc H. Rudov | April 21, 2018 | Article
The CIO, or chief information officer, builds, grows, and maintains an enterprise’s IT (information technology) infrastructure. This web of pipes and access points serves employees, customers, investors, channels, and reporters — and must do so reliably,...
by Marc H. Rudov | October 10, 2017 | Article
Unless you’re living under a rock, you likely know that The Weinstein Company (TWC) has ousted its cofounder and CEO, Harvey Weinstein. Reason: Sexual harassment of the highest order. Harvey has produced a plethora of notable movies, including The Crying Game,...
by Marc H. Rudov | July 11, 2017 | Article
George H. W. Bush lacked vision — one of the reasons he was a one-term president. In fact, when pressed about it, he retorted, “Oh, that vision thing.” Vision begets purpose and direction. I make a huge point in Brand Is Destiny: The Ultimate Bottom...
by Marc H. Rudov | May 20, 2017 | Article
Product development is a critical function at every company. How it operates determines success or failure for CEOs, investors, and customers. How does it work at your company? Is it tactical or strategic? How do you know? Newsflash: If this function isn’t...
