by Marc H. Rudov | May 11, 2017 | Article
Increasingly, I hear one CEO after the other wax enthusiastic over artificial intelligence, or AI. AI is a system that does the “thinking” that humans do, or once did. When you call AT&T’s customer service, for example, the computer recognizes...
by Marc H. Rudov | April 28, 2017 | Article
The Huffington Post recently announced that it had “rebranded” itself as HuffPost, to signify the exit of its founder Arianna Huffington and accept how people generally refer to it. Recall that FedEx relabled itself, in 2000, from Federal Express, to...
by Marc H. Rudov | April 19, 2017 | Article
Are you now creating a strategy to douse yet another fire or exploit an opportunity at your company? How will you decide what to construct? Frequently, I hear from CEOs and various consultants that they’re deeply involved in building a new strategy for something...
by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
by Marc H. Rudov | September 3, 2016 | Article
Every high-performing enterprise continuously rates its strengths, weaknesses, opportunities, and threats — all of which are both external and internal. This essential exercise, known commonly as the SWOT analysis, must be conducted objectively and honestly...
