by Marc H. Rudov | July 5, 2016 | Article
Apple is in danger of decline. It’s ivory toroid, the under-construction future headquarters, is proof. When companies become inwardly focused, they unwittingly convert their windows of opportunity to mirrors of hubris — and cripple their branding...
by Marc H. Rudov | May 26, 2016 | Article
One of the reasons for Donald Trump’s popularity in the 2016 presidential race: he’s taken a sledge hammer to political correctness, or PC. If only other CEOs would be as outspoken. Most live in abject fear of disapproving, angry mobs. Political...
by Marc H. Rudov | May 13, 2016 | Article
It’s common for a CEO to hear the word “branding” and think, This is a job for my public-relations team. Mistake: PR is not branding. Branding sets your company’s direction and purpose — and prescribes its products, people, and processes....
by Marc H. Rudov | May 3, 2016 | Article
At Macworld in 2007, Steve Jobs announced to his fans that, with the introduction of Apple TV and the iPhone, Apple Computer officially had become Apple. Diversifying the product portfolio was the public rationale for shortening the company name. Reality: Jobs had...
by Marc H. Rudov | April 25, 2016 | Article
Passengers on the Titanic most certainly felt that their captain was running a tight ship. Everything around them likely seemed tidy and orderly. Imagine the gleaming gears, shiny pistons, and well-trained men stoking the boilers in its state-of-the art engine room. A...
