by Marc H. Rudov | December 12, 2015 | Article
A colleague from New York City runs an executive roundtable, through which CEOs meet monthly to discuss their corporate challenges and exchange ideas for resolving them. Their biggest challenge? Joining the roundtable. It takes my colleague almost a year to recruit...
by Marc H. Rudov | November 27, 2015 | Article
Presidential debates are make-or-break branding exhibitions — as are sales and investor pitches, TV/radio commercials, TV/radio interviews, keynote speeches, brochures, highway billboards, and homepages. Successfully grabbing one’s audiences, through each...
by Marc H. Rudov | November 9, 2015 | Article
Can you imagine the characters in Grease, starring John Travolta and Olivia Newton-John, tooling about town in driverless cars? Such a premise would have been laughable and lame. The car, as personality marker and sex symbol, was central to this 1978 iconic movie....
by Marc H. Rudov | October 31, 2015 | Article
In 1960, Bob Newhart recorded a best-selling comedy album called The Button-Down Mind Strikes Back. In this album, he did a routine, “An Infinite Number of Monkeys,” which reminds me of how so many technology products are created and funded. Newhart...
by Marc H. Rudov | September 18, 2015 | Article
HP (Hewlett-Packard) is imploding. I covered many of the reasons in my first book on branding for CEOs. Meg Whitman, the current CEO, announced that she will terminate 30K employees, 10% of its workforce, to save $2.7B annually. Most of the departing 30,000 staffers...
