by Marc H. Rudov | January 16, 2015 | Article
I am amused at all the declarations of devotion, of late, to customer service and customer experience — the management jargon du jour on Twitter. Like discovering that water flows downhill, CEOs are just now realizing that taking care of customers is good for...
by Marc H. Rudov | January 11, 2015 | Article
Quick, name the largest American manufacturer of paperclips. Unless you’re in the biz, you can’t. Answer: ACCO, for American Clip Company, which began operations in 1903. The other major supplier is Officemate International. According to the Wall Street...
by Marc H. Rudov | January 2, 2015 | Article
In 99% of cases, people hear the word “ultrasound” and think babies. This is a branding failure, and it relates to your company — even if it isn’t in the medical field. In fact, ultrasound, or sonography, is used to diagnose the abdomen, neck,...
by Marc H. Rudov | December 29, 2014 | Article
Twenty-eight years after his death, Andy Warhol’s brand remains strong. On a par with Picasso, his paintings still fetch historically high prices. The Andy Warhol Museum, in his native Pittsburgh, Pennsylvania, is the largest museum in the US devoted to one...
by Marc H. Rudov | December 22, 2014 | Article
This past Saturday night, Dish Network’s viewers of Fox News Channel and Fox Business Network got screwed, caught in the middle of a corporate war. I’m one of those subscribers. Dish Network, America’s third-largest pay-TV service, claims it cannot...
