by Marc H. Rudov | December 11, 2014 | Article
Kathleen Sebelius revealed herself, once again, as a prevaricating political hack and a branding ignoramus. She told Politico: “Obamacare has a very bad brand… I think we may need to call it something in the future different, but it’s working.”...
by Marc H. Rudov | December 9, 2014 | Article
In The Girl with the Dragon Tattoo, the Martin Vanger character uttered a phrase that aptly sums up our politically correct culture: “The fear of offending is stronger than the fear of pain.” This fear of offending affects the branding, or lack thereof,...
by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....
by Marc H. Rudov | November 1, 2014 | Article
When you imitate your competitors, you limit your company’s growth, investment potential, visibility, and profitability — essentially trapping it in a box. Is this the outcome your shareholders expect or want? Is this the legacy you desire? I doubt it, on...
by Marc H. Rudov | October 24, 2014 | Article
Recently, a venture capitalist, who had read my book on branding for CEOs, asked my opinion of Amazon’s brand. I couldn’t fathom it. Amazon’s sell-everything-to-everyone model, I averred, is unbrandable, not to mention, unsustainable. When trying to...
