by Marc H. Rudov | September 10, 2014 | Article
Everybody remembers Robert De Niro’s famous line from Taxi Driver: You talkin’ to me? It’s #10 on the American Film Institute’s top-100 movie quotes. De Niro impersonators always use it, while making the “De Niro face.” Memorable...
by Marc H. Rudov | September 7, 2014 | Article
The CEO of a fledgling tech startup approached me for branding help. “What is your biggest problem?” I asked. “We’re a hammer in search of a nail,” he replied. Translation: We’re a hazy solution in search of a yet-to-be-determined...
by Marc H. Rudov | August 29, 2014 | Article
Patent lawyers can’t brand; there’s a good reason: branding and patenting are antithetical. Yet, the patent mentality pervades branding, especially in high-tech precincts. The US Patent and Trademark Office (USPTO), an agency in the Department of Commerce,...
by Marc H. Rudov | August 19, 2014 | Article
Moneyball, starring Brad Pitt, is not only a great baseball movie, it’s an extraordinary tutorial on management, a spellbinding story about Billy Beane, newly appointed GM of the Oakland Athletics, struggling to buck the traditional way of building and managing...
by Marc H. Rudov | August 15, 2014 | Article
Those from my generation can remember playing as children (we didn’t have video games, Facebook, Instagram, smartphones, or helicopter parents), when, suddenly, the familiar tune of the Mister Softee truck filled the air. No matter our location or activity, we...
