by Marc H. Rudov | August 12, 2014 | Article
Robin Williams, who tragically died yesterday, was a branding icon: He epitomized “unique.” Some of your friends will claim a person or thing to be very unique or pretty unique. Impossible. Unique literally means one of a kind. Unique has a binary quality:...
by Marc H. Rudov | August 7, 2014 | Article
Woody Allen had a funny standup bit in the ’60s, in which he suspected his appliances of conspiring against him while he slept. We laughed at his neurotic scenario because it was impossible and idiotic. Technologists are now feverishly working to make it...
by Marc H. Rudov | August 1, 2014 | Article
Here’s the CEO distress signal I hear most frequently: My company doesn’t stand out from the competition. We’re just one of many, and it frustrates me. This is a CEO actually admitting to a weak brand, without knowing it. Generally speaking, a...
by Marc H. Rudov | July 28, 2014 | Article
When people want to communicate only to a small circle — for secrecy, exclusivity, snobbery, or brevity — they use code. In the business world, this code is called jargon. Knowing and speaking jargon confers special insider status to its users, so they...
by Marc H. Rudov | July 22, 2014 | Article
The next time you’re sitting in yet another staff meeting, listen carefully to the lingo. How much of it is devoted to customers and their needs? I’m betting the preponderance of it is about office politics, org charts, incompetent employees, vacations,...
